The 360 Centric logo, and how to use it right.
Everything you need to put our logo in a story, a slide, or a partner listing. Use the files as they come and you're fine. The only thing we ask is that nobody redraws the mark.
00 · The mark
Pick a background. We'll give you the right file.
Six backgrounds are cleared for the logo. On the light ones you get full colour. On navy the type flips to white and the arcs stay exactly as they are. On black it's the plain white version.
Primary lockup
Symbol stacked over the CENTRIC wordmark and the Operational Intelligence descriptor.
Horizontal lockup
Symbol to the left of the wordmark. Reserved for headers, top bars, and wide signage.
01 · Construction and clear space
Give the mark room, and don't shrink it past reading size.
Minimum reproduction size
- Digital
- 120 px wide
- 35 mm wide
Go smaller than that and the words "Operational Intelligence" turn to mush.
Under 32px, drop to the symbol
64px 48px 
32px 24px 16px Keep the two arcs and the 360, and drop the rest. At this size the wordmark is just fuzz anyway.
02 · Colour
Three families, each with a job.
Click any swatch to copy the hex. This page is built out of these exact colours, so what you see is what you'll get.
Primary
Deep Tech Navy
Backgrounds, headers, body text, structural blocks.
Secondary
Industrial Ochre
Calls to action, KPI highlights, alerts, secondary actions.
Secondary
Teal Intelligence
Data flows, active states, connectors, success.
Neutral
Gray
White grounds and small elements.
03 · Typography
Plus Jakarta Sans, in two weights.
One family does all the work: headlines, interface, body copy. It's open source, so you can install it and go.
Plus Jakarta Sans
Bold
Plus Jakarta Sans
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 · % $ + −
- H1 Bold · −0.02em tracking
- Operational Intelligence
- H2–H3 Bold · 0 tracking
- Data Visibility
- UI Medium · buttons, labels
- Drive. Optimize. Scale. Eliminate.
- Body Regular · 1.6 line-height
- Unlike BI, Operational Intelligence analyzes the present continuum — delivering 360° visibility across your entire operational ecosystem with zero latency.
- Micro Medium · 12–14px · tables
- KPIs · Dashboards · Data Tables · Metric Cards
04 · Voice and tone
Say what it does, not what it promises.
The people reading this buy enterprise software for a living. Lead with operational impact and measurable value, not promises.
Assertive
Communicate with confidence and precision. Cut unnecessary complexity rather than dressing it up.
Technical and business-aligned
Bridge technical depth with strategic outcomes, connecting operational performance to financial results.
Action-driven
Lead with outcomes and active verbs — drive, optimize, scale, eliminate. Emphasize execution, efficiency, and growth.
Precision
Reliable, real-time data without delays.
Omnipresence
End-to-end visibility across the operational ecosystem, carried by the logo's helical arc.
Robustness
Enterprise-grade resilience, built for critical business operations.
05 · Misuse
Six things that break the mark.
These aren't mock-ups. Each one is the actual logo with the actual mistake done to it. If your layout needs something this page doesn't cover, ask us before you improvise.
-
Don't recolour the mark
The palette is fixed. No substitutions.
-
Don't add gradients or effects
No gradients, shadows, glows, or bevels.
-
Don't stretch or squash
Scale proportionally, always.
-
Don't rotate the mark
The lockup sits level.
-
Don't reduce the opacity
Put it on a background with enough contrast instead.
-
Don't outline the artwork
The arcs are the shape. Don't add to them.
06 · Writing about us
Approved copy, ready to paste.
One line
360 Centric is Operational Intelligence for accounting firm owners.
Short — 45 words
360 Centric is an Operational Intelligence platform for tax, accounting, CAS, and advisory firms. It sits above the systems a firm already runs and turns fragmented firm activity into one operating record, so owners can see revenue, risk, and workload without assembling the picture by hand.
Long — 90 words
360 Centric is an Operational Intelligence platform built for accounting firm owners. Most firms run client work across separate systems for practice management, tax production, billing, collections, and client communication, and the operating picture only comes together when someone rebuilds it in a spreadsheet. 360 Centric sits above that stack and turns fragmented firm activity into a single operating record — surfacing missed billing, stalled work, advisory opportunity, and the weekly visibility owners need. It was shaped inside the founder's own accounting firm before being offered to other firms.
How to write the name
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360 Centric
360centric, 360-Centric, 360CENTRIC
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Operational Intelligence
operational intelligence (when quoting the descriptor)
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the 360 Centric platform
the 360 Centric App, 360
Using these assets
The 360 Centric name, logo, and artwork are our trademarks. You may use the files here to refer to 360 Centric in editorial coverage, partner listings, integration directories, and event materials, as long as the mark stays unmodified and follows the rules on this page.
Don't use the mark as your own product's icon, put it in a lockup with another logo, or arrange it so it implies a partnership, endorsement, or certification we haven't agreed to. For anything outside that, or for a variation this page doesn't cover, write to us first.